Protege

Protege is a firm dedicated to providing peace of mind to their customers through protection plans and asset development. Founded as a small family business it thrived and formalized quickly, that’s when the need to create a brand identity appeared. 

When they approached us, the company’s director knew what his business should reflect: security and trustworthiness.

Developing the branding, we used a padlock as a graphic element that reflects security and a calming blue tone, associated with the intellectual part of the individual. These features were implemented keeping in mind the qualities of this company’s target market: conservative, cautious individuals who make conscious decisions.

An website was also designed to display the wide range of services and plans offered, it works together with the branding to consolidate the company’s professionalism.