BMW International Convention

When BMW Mexico, the prestigious car manufacturer, was celebrating their 16th annual international convention in Uruapan, they needed an identity for the event that would be appealing to the mexican market but at the same time respected the simplicity and elegance of the brand and we were put in charge of developing it. 

During the branding design process, we concluded that the essence of Michoacán State lives in its people's traditions so we combined elements like San Juan Parangaricutiro Church with symbols related to motors sports, all of this contained in a shield which is related to road signage. 

We also were commissioned with the web design for the event, we developed a website where participants could create a profile and upload their info and progress as well as pay for fees directly online.